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“The dealership was terrific, and we are very pleased at this time. I would definitely recommend Checkered Flag to my friends and family…” – Robert C.
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Lease a new 2013 Audi A6 2.0T Quattro well-equipped with Automatic Transmission, Premium Plus & Navigation for $599 per month for 36 months. Plus it's the Season of Audi and Audi will make the first lease payment on an A6 up to $1000!
Year-to-date sales up 18 percent
Atlanta. Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera four-door sports sedan line-up in the United States, today announced a record November 2012 sales of 3,865 vehicles. This compares to 2,255 vehicles sold last November, for an increase of 71 percent. November 2012 was the best sales month ever for Porsche in the United States. For the year, Porsche has sold 32,091 cars in the U.S., an 18 percent increase over the same period last year when 27,189 cars were sold.
The Porsche 911 and Cayenne SUV performed exceedingly well in November. Sales of the 911 increased by 94 percent versus the same period last year, and Cayenne sales increased by 80 percent over November 2011. The newly-launched Cayenne Diesel and Cayenne GTS models continue to impress, accounting for 38 percent of all Cayenne sales.
“Setting a historical monthly U.S. sales record is extremely rewarding and demonstrates the demand for all of the new cars we have launched in the last 12 months,” said Detlev von Platen, President and CEO, Porsche Cars North America. “We see this demand continuing into the near future and may allow us to set a sales record this year. Our product line-up is the freshest in our history and will remain so, evidenced by the global unveil of the all-new Cayman model at last week’s Los Angeles Auto Show.”
In addition to new vehicle sales, Porsche Approved Certified Pre-Owned vehicle sales were 720 for November 2012, a 30 percent increase over November 2011 (554). Year-to-date, Porsche has sold 8,797 CPO models, a 12.9 percent increase versus the same period last year.
Courtesy of Porsche newsroom
"This was a fantastic buying experience, no pressure, no hassle. Michael did a great job since the moment that we went into the dealer. Everyone was great over there." - marayvalbr21
Jaguar Land Rover will draw the world’s attention to all things British with the debut of three exciting new luxury automobiles in the U.S. at the 2012 Los Angeles International Automobile Show, November 28 – December 9.
"This year’s Los Angeles Auto show is one of the most significant U.S. shows in years for Jaguar Land Rover as we launch a true modern day British invasion with the debut of three breakthrough new products,” said Jaguar Land Rover North America President, Andy Goss. “Jaguar Land Rover is making major strides to grow the business with highly targeted new products. The new Jaguar F-TYPE, Jaguar XFR-S and all new Range Rover will all make a major impact, specifically in the United States, which will be the world’s largest market for all three vehicles.”Courtesy of Jaguar USA News
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Atlanta. Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera four-door sports sedan, today celebrated a landmark groundbreaking of its new headquarters, to be known as One Porsche Drive. Located adjacent to Hartsfield-Jackson Atlanta International Airport, the 26.4-acre site is the first complex to be built in the “Aerotropolis Atlanta” business district.
Employees from Porsche Cars North America and its affiliates Porsche Financial Services, Porsche Business Services, and Porsche Consulting attended the event alongside executives from Porsche Group companies in North America and Germany, as well as local dignitaries. Most of Porsche’s North American operations will be consolidated under one roof once the new facility is finished in the second half of 2014.
“Porsche’s presence has been embraced by Atlanta and the state of Georgia for the last 14 years,” said Matthias Mueller, President and CEO of Porsche AG. “We’re happy to reciprocate the sentiment with this new facility, which contributes to the state’s economic development and also adds a bit of glamor to the local community.”
Mueller also reminded the audience of the lasting love affair of the Americans with Porsche, which goes back to the early fifties and is a powerful incentive for the company to safeguard and nurture this extraordinary relationship. “Our investment here in Atlanta is a testament to our belief in the future of this great nation and, above all, our confidence in this very important market,” he said.
Ultimately, One Porsche Drive will house 400 employees, including 100 jobs that will be new to Georgia. In addition to corporate offices, it will also be comprised of a Technical Service and Training Center, a Conference Center and a Museum. As an industry first, the Porsche headquarters campus will feature a Customer Experience Center including a 1.6-mile test track and handling road course to showcase the capabilities of Porsche’s industry-leading vehicles.
“This world-class facility underscores our commitment to customers and dealers in the United States, which remains the single largest market for Porsche vehicles,” said Detlev von Platen, President and CEO, Porsche Cars North America. “Today’s ceremony also symbolizes Porsche putting down permanent roots here in Atlanta, a city we have proudly called home since 1998.”
Atlanta Mayor Kasim Reed and Georgia Governor Nathan Deal were among the event attendees.
“I am delighted to extend a warm welcome to the first tenant of the Aerotropolis development site,” said Atlanta Mayor Kasim Reed. “Porsche’s presence here underscores the City of Atlanta’s continuing commitment to attract world-class companies and iconic brands to our city. Furthermore, it sends a clear and unmistakable signal to other companies that Atlanta is open for business.”
Neighboring facilities currently include the Delta Air Lines world headquarters, Wachovia Bank’s principal processing center and the world’s busiest airport, which served more than 92 million travelers in 2011.
“Porsche’s new headquarters is a terrific asset to Georgia’s economy and a unique travel destination for the millions of travelers who arrive in our great state each year,” said Nathan Deal, Governor of Georgia. “I’m confident One Porsche Drive will become a renowned address that stands for vision, innovation and success – as well as one of the greatest driving experiences in the world.”
Courtesy of Porsche Press
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Audi of America announces the arrival of the new TDI® clean diesel models for the Audi A8, A7, A6 and Q5 to debut at the Los Angeles Auto Show. The addition of these four models marks the first time Audi will feature a full lineup of TDI clean diesel vehicles in the U.S. as they join the updated Q7 model. Each TDI vehicle delivers up to 30% better fuel economy and 30% lower carbon dioxide emissions than gasoline engines*, resulting in longer range and fewer trips to the fuel pump. By having more density than gasoline, diesel packs more energy content in the same amount of fuel, which helps maximize the miles per gallon when that energy is released during a more powerful combustion cycle.
The TDI clean diesel engine lineup adds to Audi’s list of advanced technologies that help enhance fuel efficiency, including Audi ultra® lightweight technology, such as the use of aluminum, and the AFS® frame technology. “Owners of Audi TDI engines have helped save over 4 million gallons of gasoline, or the equivalent of more than 240,000 barrels of foreign oil, since the introduction of Audi TDI to the U.S. in 2009**,” said Scott Keogh, President, Audi of America. ” And, TDI technology delivers better fuel efficiency without sacrificing performance.” In order to fuel the conversation surrounding the benefits of TDI technology in the U.S., Audi will use the hashtag, #FuelForThought and invite fans to join the conversation through a social experience at the display and online. Audi A8 TDICourtesy of Audi USA News
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Jaguar is pleased to announce a new partnership with Citation Jet Pilots, Owner-Pilot Association (CJP), an organization for owner-pilots whose mission is to operate their aircraft more safely and proficiently. As the exclusive automotive partner and first non-aviation partner, Jaguar will support CJP events with drive opportunities and various promotional initiatives.
“One of our goals at CJP is to engage our members with premier brands that have similar overall standards along with entertaining experiential opportunities,” said Ed Turley, CJP President. “This partnership with Jaguar achieves just that and will enrich our member benefits.”
The annual CJP convention was held last week (Sept. 12-16) in Coeur d’Alene, Idaho with a goal to provide programs and activities for owner-pilots that will educate and entertain Citation owner-pilots through networking and a series of speakers. David Pryor, Brand Vice President, Jaguar North America, is also a pilot and was one of the scheduled speakers. Approximately 100 Citation aircraft were on site, along with over three hundred members and guest attendees. “Jaguar is excited to be the official vehicle partner for CJP,” said Pryor. “Working with an association accustomed to quality and technology driven products makes this an ideal partnership. The high performance, speed and dynamic handling inherent both in jets and the current Jaguar model line-up, especially the 550 hp XKR-S, surely will resonate with the association’s membership.” As part of the convention, Jaguar brought a custom driving experience to give members an opportunity to get behind the wheel of the company’s highest performance cars with professional drivers as personal coaches. Participants were encouraged to test the capabilities of the vehicle while learning about car control and safe performance driving, including handling, braking and acceleration, in a closed simulated driving course.Courtesy of Jaguar News
"Very pleasant experience with Checkered Flag Audi/Porche primarily in part because of the outstanding service provided by Mr.Horace Hammond. He wad very knowledgeable about the Audi product and its features..." -lnbski
"A very enjoyable and pleasant experience at Checkered Flag Audi. Would highly recommend this dealership to anyone looking for a new or used vehicle. The salesman was great and worked with us to get what we needed done. The finance department was just as great. In and out in about 2 hours from the time we arrived at the dealership until the time we were on the way home with the car. Excellent service." - lbaker00
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Atlanta. AUTOMOBILE Magazine's worldwide team of staff and contributors has selected the new Porsche Boxster as the Design of the Year for 2013.
“With this Boxster, Porsche design chief Michael Mauer has brought the Porsche design team into a realm it has never before occupied, with pure style and pure functionality fused in products of exceptional elegance,” said Robert Cumberford, design editor of AUTOMOBILE Magazine.
The third-generation Boxster, revealed at the Geneva Motor Show, benefits from a wholly-redesigned body and chassis. With a longer wheelbase, larger wheels and a new interior concept, the mid-engine sports car takes design cues from the iconic Carrera GT and 550 Spyder models from its lineage.
The AUTOMOBILE Magazine 2013 “of the Year” awards are currently featured on the publication's website and will appear in the January 2013 issue.
Courtesy of Porsche Press Release
"Joe was very resourceful, and charismatic throughout my entire visit. The store was clean, and the other employees were very helpful. Joe made my buy very easy." -Isaiah S.
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Atlanta. Porsche is offering a particularly exclusive and elegant version of the Panamera: the Platinum Edition. The elegant special edition Panamera, available in Panamera and all-wheel-drive Panamera 4 configurations, stands out thanks to subtle, independent design features in platinum silver metallic combined with expanded standard features and exclusive details. The two new Panamera models will be available in the U.S. starting January 5, 2013.
The lower half of the side view mirrors, along with various grills designed specifically for the turbo model, the trim on the trunk lid and the rear diffuser are all in platinum silver metallic. The interplay with one of the Edition’s five exterior finish colors results in an especially harmonious and elegant appearance. Available in solid exterior colors of black or white as well as the optional basalt black metallic, carbon grey metallic and mahogany metallic lacquer finishes. The exterior package in high gloss black is used for the side window strips creates a convincing overall exterior appearance.
Delivering considerable customer benefit, many popular options are now standard equipment with the Panamera Platinum Edition. These include the Bi-Xenon with Porsche Dynamic Lighting System (PDLS) main headlights and parking assist front and rear. The 19-inch Panamera Turbo alloy wheels with full color Porsche center crests highlight the sporty elegance of the vehicle.
The new black/luxor beige two-tone combination also creates an especially sumptuous interior ambience. Exclusively for the Panamera Platinum Edition a partial-leather interior package comes as standard, with a full leather package available. The new two-tone combination patterns have been revised and along with the upper part of the dashboard and the door trim, the foot-well and the back of the front seats as well as the load-space cover are in black, while the remainder of the interior is in luxor beige. Other highlights include the standard sport design steering wheel and the distinctive Porsche crest on the front and rear headrests as well as the insignia "Platinum Edition" on the front door trim strips.
The Porsche Communication Management (PCM) system with navigation and standard Bose Audio surround sound helps to keep Platinum Edition drivers on track. With a high-resolution 7-inch TFT touchscreen and fourteen loudspeakers with a combined output of 585 watts, the Porsche Communication Management with built-in navigation unit not only gives assistance with dynamic route guidance, but also ensures optimal audio sound in the vehicle. In addition, Power Steering Plus as well as front and rear seat heating comes as standard. With the popular Bose Audio and comprehensive Premium Packages now standard, a significant savings is realized with the Platinum Editions.
The base M.S.R.P for the Panamera Platinum Edition will be $80,500. The Panamera 4 Platinum Edition will have a base M.S.R.P of $84,600. Prices do not include the $975 destination charge.
Courtesy of Porsche Press Release
Hey fans! Here is a government safety tip to keep in mind while preparing for Hurricane Sandy. Be sure to have an emergency kit and a go bag ready in case you have to leave in a hurry. Prepare your vehicles for this as well. Keep them pre-packed and have paper maps ready in case you lose power or your cell phone dies.
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Details: Includes hand wash, tire dressing, low speed paint buffing, hand wax, shampoo interior carpets, clean and treat leather surfaces including seats and dash, clean all windows inside and out. Taxes and shop supplies extra. Vehicles other than Audi, Porsche, and Jaguar may be extra. May not be combined with other coupons or advertised specials. See your Service Advisor for more information. Valid only at Checkered Flag Jaguar Porsche Audi. Cannot be combined with any other specials, discounts, or offers. See Checkered Flag Jaguar Porsche Audi for complete details. Offer expires 10-31-2012
The e performance research project has concluded after three years of work. Audi collaborated with Bosch and several institutes at the RWTH Aachen University to develop a technology platform that is a major advance for electric mobility. The platform’s modules can be used in a variety of electric-powered automobiles. One such vehicle is the sporty “e Sport” technology platform.
Electric drives represent a key topic for the mobility of the future. The Ingolstadt carmaker therefore launched the e performance project on the premises of Audi Electronics Venture GmbH (AEV) on October 1, 2009. The objective: a scalable systems architecture for electric-powered cars, a flexible technology platform that also includes a plug-in hybrid drive. It should be suitable for use in everything from a sports car to a sedan to a city car. Experts from both industry and academia were involved in the project, which had a budget of €36 million. The engineers from AUDI AG and Audi Electronics Venture collaborated closely with Robert Bosch GmbH, Bosch Engineering GmbH and three institutes of RWTH Aachen University: the Institute of Automotive Engineering (ika), the Institute for Power Electronics and Electrical Drives (ISEA) and the Institute of Electrical Machines (IEM). The technical universities of Munich, Dresden and Ilmenau, Leibniz University Hanover, the Fraunhofer institutes IESE and IISB as well as Forschungsgesellschaft Kraftfahrwesen mbH Aachen were also members of the consortium. The German Federal Ministry for Education and Research (BMBF) supported e performance with some €23 million. “Our team united engineering art, creativity and a portion of lateral thinking,” says Dr. Christian Allmann, one of the project managers. “Young, independent free-thinkers worked together with the experts from the Technical Development departments at Audi and Bosch. We enjoyed a constant sharing of our respective knowledge and different work cultures.” “The project was very dynamic with respect to personnel and technologies, resulting in a very flexible collaboration with open interfaces,” adds Martin Schüssler, Allmann’s colleague. e performance was broken down into a dozen work packages from the energy storage system to the control concept to dynamic stability control. In the initial phases, the participants worked mostly with advanced simulation tools, then they built submodules and finally a drivable car, the F12. The sports car looks like a production Audi R8 on the outside, but it is purely electric-powered. The F12 represents the “e Sport” model within the modular system platform. One of the key subject areas of the project was the high-voltage battery. In the F12, it comprises two separate blocks with an overall capacity of more than 38 kWh. Each block is made up of 200 macrocells. The beveled walls allow the macrocells to shift relative to one another for additional safety in the event of an accident. Cast aluminum sections in the battery system absorb a majority of the crash energy. Computations and initial tests on the component level indicate that this innovative safety concept can even withstand a side impact with pole. The research car is powered by three different electric motors, each of which can be controlled separately. During slow driving, only the synchronous motor at the front axle is active. At higher speeds, the performance-optimized asynchronous motors at the rear axle come into play. Together the three electric motors produce 150 kW (204 hp) and 550 Nm (405.66 lb-ft) of torque. Their interaction makes the e Sport a fully electric quattro. Another of the technology platform’s innovations is the switchable high-voltage electrical system. The two batteries deliver different output voltages of 144 or 216 volts. The uniform system voltage required is provided by means of a DC/DC converter. Under part load, the voltage is around 200 volts to maximize efficiency. With increasing power demand and speed, this increases to as much as 440 volts. The F12 also uses an efficient heat pump for the thermal management of the drive system and the interior. It regulates the temperature of the batteries depending on the situation and can also store heat in them so that less energy is required to heat the interior the next time the car is driven. The F12 driver controls basic drive functions – Park, Reverse, Neutral and Drive – by operating buttons on the center tunnel. All other operations are controlled via a tablet computer that can be removed from the center console. A user-programmable instrument cluster presents all key information in high resolution. “From the very beginning, our initiative was the largest interdisciplinary research project in Germany for electric cars,” concludes Christian Allmann. “Everyone who was involved gained competence and provided valuable qualification among themselves according to the ‘open innovation’ principle, including for the employees at the companies and universities.” This is also reflected in the 20 degree theses and 50 doctoral theses that resulted from the project. Thanks to modern development tools and innovative knowledge management, the project partners were able to network very flexibly. The researchers used cameras to document each design step and made their knowledge available on a server accessible to all collaboration partners throughout Germany. This transparency and tight networking made e performance into a research project with a profound halo effect for Germany as a base of research and industry. The partnerships did not end with the completion of the F12. The first follow-up projects focusing on specific technical topics such as thermal management have already begun. Individual solutions, such as the CFRP housing for the rear battery, show good prospects for later production use. The German Federal Ministry of Education and Research wants to continue to support the development of new automobile concepts, primarily in the areas of the battery, high-performance electronics systems and overall energy management.Courtesy of Audi USA News
"I gave the rating I did because Mr. Magnotti was very helpful from the moment he came up to us..." -Jacqueline K
The Jaguar C-X16 concept car, the show-stopping inspiration for the recently revealed F-TYPE, has won Design Concept Car of the Year at the 2012 Scottish Car of the Year Awards.
Unveiled at the Frankfurt show in September 2011, the C-X16 two-seater concept has paved the way for the production F-TYPE model, a two-seater, convertible sports car that is a continuation of a sporting bloodline stretching back more than 75 years.
Announcing the C-X16's victory, John Murdoch, association president, said: "This new category for 2012, kindly sponsored by Bridge of Weir Leather, recognises that some of the most distinctive new models to hit the road take their origins from motor show concept cars.
"Many of these show stunners don't see the light of day but they are valuable for gauging public reaction to new ideas. However, our winner has received such global praise that it has paved the way for a production version, which was unveiled only a couple of weeks ago in Paris."
The award was presented to Ian Callum, Jaguar's Director of Design, who said: "It is great to be recognised for creativity, as well as for excellent, driveable cars. With the C-X16 concept, we set out to move Jaguar's award-winning design language on to the next generation, creating a car that is the very essence of future Jaguar performance."
The design parallels between C-X16 and F-TYPE are clear, with both cars featuring a new interpretation of the bold, angular Jaguar grille, from which flows the muscular clamshell bonnet with signature "power bulge", as well as a muscular rear end with sensual low tail.
F-TYPE, which enjoyed critical acclaim on its public debut at last month's Paris Motor Show, will go on sale in the UK mid-2013 from around £58,500. The all-aluminium two-seater convertible is powered by Jaguar's new 3.0-litre V6 supercharged petrol engine in 340PS and 380PS outputs, and by the firm's 5.0-litre V8 supercharged petrol powerplant producing 495PS.
The Jaguar C-X16 concept and the F-TYPE are a continuation of a renowned sporting bloodline: this year's Scottish Car of the Year recognition for the marque comes 12 months after the Association of Scottish Motoring Writers named the E-type the "most iconic car of the last 50 years".
*Pricing indicative and subject to change
Courtesy of The Scramento Bee
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The newest supercar from Porsche, the 918, has already been clocked at a seven-minute, 14-second lap time around the Nurburgring, but once the car reaches full production, it may be capable of a time below seven minutes.
When asked if the Porsche 918 could make it around the track any faster, Porsche CEO Matthias Müller said, “If we are lucky, it will be under 7 minutes…but, I don’t know, we’ll see…” While this is less than confirmation, it does suggest that Porsche is actively trying to break that seven minute mark.
The original target for the car was said to be between 7:20-7:22, which has already been bested by Porsche. Also, the car used for testing was still a prototype, and only one single standing-start lap was taken by the driver. Porsche still has plenty of time to refine the car, to try and break the seven-minute goal.
Courtesy of MotorTrend
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The money shot at the Audi presentation of the Paris Motor Show clearly belonged to the world premiere of Audi's Crosslane Coupe concept, though the only conceptual part of the car is a trick plug-in hybrid drive train. The rest of it showcases design trends that are going to start showing up in Audi products soon, and will be fully implemented within three years. The Crosslane's interior, in particular, represents a huge design step forward for Audi, whose previous SUV offerings have been a touch bland.
With its angular "tornado-like" lines, wild mustard-yellow leather, and brushed-steel triangular features, the Crosslane is as avant-garde looking as a Berlin coffeeshop. The innovations of the Crosslane, which include a beautiful sloping leather dashboard and stylish knobs for the audio and AC systems, are simultaneously forward-looking and a throwback to a simpler, more driver-focused time. The lead interior designer for the concept says "we wanted to change our language back to Bauhaus and get back to the intentionality of sophisticated surfaces," which is an extremely German way of saying it.
Underneath that skin lies a combination of a 1.5-liter three-cylinder engine paired with two electric motors and a lithium battery pack. With only 177 hp and a 0-to-62 mph time of 8.2 seconds, the Crosslane wouldn't be fast, but its efficient as heck, returning 214 mpg. Audi says the Crosslane Coupe concept even has a system that will post photos and videos taken through the car's electronics systems to Twitter or Facebook. Some concepts are meant to be shared.
Courtesy of Yahoo Local
The results of Experiments in Motion – a cutting-edge research project conducted in partnership between Audi of America and Columbia University Graduate School of Architecture, Planning and Preservation (GSAPP) – were revealed last night during a reception in New York City. The unveiling took place at a special preview of the Lowline Park – the proposed world’s first underground park on the Lower East Side. The evening culminated the year-long project commissioned as part of the Audi Urban Future Initiative – a long-term, multi-level program that brings together different visions on how mobility, urban living and the role of the transportation will change in the coming years.
Conceived as a series of experiments to identify new paradigms of motion, mobility and design, Experiments in Motion was led by Mark Wigley, Dean of Columbia University GSAPP, and drew from global thought leaders from around the university, architecture and design professionals, and a network of urban mobility experts from New York City and Audi. “Experiments in Motion concludes a year-long dialogue on mobility and represents a radical new way of collaboration between a corporation and a research institution,” said Loren Angelo, General Manager of Brand Marketing, Audi of America. “Partnering with Mark Wigley and Columbia University GSAPP, one of the world’s most visionary schools, has been both thrilling and fruitful. Experiments in Motion was designed to foster emerging talent and empower young, bright minds that will both shape the future, and live in it. The results are eye opening.” As part of the Experiments in Motion program in partnership with Audi of America, nine Columbia University GSAPP student visions are on display with the aid of a 50-foot-long suspended model of Manhattan’s subway grid that contextualizes the Lowline within the city’s huge inventory of underground spaces. Researched with the help of the MTA, the DOT, and the Center for Urban Real Estate (CURE), the 1:1500-scale replica of Manhattan’s mobility infrastructure also presents a never-before-seen view of every subway station on the island. “The Experiments in Motion project challenges us all to think differently about our cities, and it is a great moment to celebrate an exciting year of collaborative research by returning to the restless streets of New York that inspire us,” said Mark Wigley, Dean, Graduate School of Architecture, Planning and Preservation, Columbia University, New York. The exhibition, curated by Therrien–Barley, was installed in partnership with the Imagining the Lowline exhibition, which showcases a proposal for the world’s first underground park on the Lower East Side of New York City. It will be on display and open to the public through September 27 from Noon to 6 p.m. at Essex Street Warehouse (80 Essex Street at Broome Street). “Visitors will be able to walk under the model of Manhattan and look up through the subway tunnels and street grid to see Manhattan from an entirely new vantage point,” says Christopher Barley, co-curator of Experiments in Motion. “Architects have always provided the public with ways of seeing the city differently, here the installation design multiplies this effect,” added co-curator Troy Conrad Therrien.Courtesy of Audi USA
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London 2012 Gold Medal Winner Jade Jones today visited Jaguar Cars' manufacturing facility at Castle Bromwich in Birmingham. The 19-year-old Team GB Taekwondo star was once again in inspiring form, as she discussed her Olympic successes with the production team and helped build the Jaguar XF she will soon be driving.
In recognition of her achievements at London 2012, Jade recently achieved 'Elite Member' status at the Jaguar Academy of Sport. As a 'Rising Star' at the Academy since 2010, Jade received financial assistance from the organisation and mentoring from Dame Kelly Holmes as she sought optimum training support prior to the Games this summer.
With production of the stunning new F-TYPE sports car soon to begin at Castle Bromwich, Jaguar Cars took the opportunity to invite Jade to its manufacturing plant, and share with the team responsible for building her new Jaguar XF 2.2 Saloon her thoughts on developing a mindset dedicated to outstanding performance.
Geoff Cousins, Global Director for Sponsorships and Brand Partners at Jaguar Cars said: "It has been extremely gratifying to see Jade achieve her ultimate goal at such a young age and enhance her reputation as a world-class athlete. Jade will undoubtedly now be an inspiration to other 'Rising Stars' at the Jaguar Academy of Sport.
"It is our pleasure to supply Jade with a Jaguar XF as she begins the next chapter of her sporting career. It is an exciting time and through the Academy, we plan to significantly boost the legacy effect of London 2012 by identifying and supporting the next generation of British sports stars."
As an Elite Member, Jade Jones will now become a mentor to 'Rising Stars' at the Academy, alongside a high profile group of Patrons and Ambassadors at The Academy including Sir Chris Hoy and Sir Steve Redgrave CBE.
Jade Jones commented: "It is a privilege to work with Jaguar and The Academy of Sport. I've been fortunate to benefit from the advice and experience of some incredible athletes including Dame Kelly Holmes, David Beckham, Sir Steve Redgrave, Gareth Edwards and Denise Lewis. I am really looking forward to helping other young athletes in a similar capacity.
"I really enjoyed meeting the team at Castle Bromwich today. It is a slick manufacturing operation and I'm really looking forward to driving a new Jaguar. I'd like to thank everyone at the Academy and at Jaguar for their support."
Courtesy of Jaguar Media Center
August 22, 2012 - Jaguar confirms that it is has agreed a collaboration with singer songwriter Lana Del Rey as part of launch plans for the Jaguar F-TYPE. The all-new two-seater sports car will be revealed in Paris in September 2012.
“Singer songwriter, Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-TYPE, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand," said Adrian Hallmark, Global Brand Director, Jaguar. " The allure of Jaguar is in large part due to its duality - a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements."Courtesy of Jauar USA
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